Jeffrey Sonnenfeld and Andrew Ward
"Sonnenfeld and Ward have written an insightful and inspiring book. Adversity is the real test,
and it can be the harbinger of defeat or the catalyst for greatness. That fine line is carefully
examined in this significant and entertaining book.
Firing Back should be read by anyone
who has success on their agenda."
-Donald Trump

"Sonnenfeld and Ward's adroit portrayals of contemporary public and private leaders bring
to life the exhilaration and agony experienced by those who have sought to lead. It is an
important book and a great read."
-William H. Donaldson, cofounder, Donaldson, Lufkin & Jenrette: Twenty-seventh Chairman,
U.S. Securities and Exchange Commission

"A stunning achievement. One of the best books on leadership I've read in a very long time.
It's a unique treasure, a book that celebrates and challenges the downs and ups of
nd of life."
-Warren Bennis, University Professor, University of Southern California, and
author of
On Becoming a Leader
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Is it possible to rescue your career and restore your
reputation after a major professional setback? In an age
we’re bombarded with press accounts of disgraced
CEOs, politicians, and celebrities, this question is more
important than ever. In Firing Back, Jeffrey Sonnenfeld
and Andrew Ward lay out a novel five-step recovery
process: "Fight, not flight" (face the
difficult situation), "Recruit others into battle" (enlist the
right assistance), "Rebuild heroic stature" (spread the true
nature of the adversity), "Prove your mettle" (regain trust
and credibility), and "Rediscover the heroic mission" (clear
the past and chart the future).

Anchored in original research and decades of scholarly
studies across fields, this book is packed with engrossing
stories and first-hand accounts from humbled CEOs and
executives from firms as esteemed as GE, The Home
Depot, Morgan Stanley, Apple, Staples, and Hewlett-
Packard, Firing Back offers a clear plan for any
businessperson who needs to recover from career
setbacks and reclaim lost prestige and reputation. The
authors also identify common barriers to recovery that
even seasoned executives can fall prey to, and explain
how to surmount them.
Buy the Book